IARFC Vietnam, a branch of the International Association of Registered Financial Consultants® (USA), was established in collaboration with WISE ASIAN Academy. The organization is committed to enhancing quality and ethical standards in the financial and financial consulting industry in Vietnam.
about.
Social media development Website Development & Management Brand Identity Event / Workshop Marketing Strategy & Planning Lading Page
Highlight Projects
Marketing Executive / PIC
Role
2023 - 2025
Year
01 / 04
IARFC Viet Nam
Since its establishment in 2023, I have been one of the founding members of IARFC Vietnam, contributing to brand development from the early stages including creating the fanpage, setting up Google Map, developing the website... until the brand acquired its first clients. In addition to my primary role in Marketing, I also serve as the PIC of IARFC and take part in both business planning and strategic execution for the brand.
social media development.
Developed strategic content plans for Facebook fanpage, aligning messaging with brand objectives and tailoring content themes to audience insights.
Produced and distributed multimedia content (content writing, poster design,...) across social platforms to maximize engagement and brand visibility.
Result
+ Delivered 3–5 high-quality content pieces weekly, ensuring consistent brand presence. + Sustained steady daily traffic and audience engagement across social channels. + Grew the page to nearly 1,500 followers within the first year
website development & management.
+ Set up the website structure and coordinated with the provider to complete development. + Updated and managed website content to match brand communication needs. + Applied basic on-page SEO practices to improve search visibility. + Took care of daily website administration to keep the site accurate, functional, and user-friendly.
brand identity.
Designed and developed brand identity assets for IARFC Vietnam, including logo, POSM (flyers, brochures, standees), certificates, and other branded materials, ensuring consistency with IARFC Headquarter’s brand guidelines.
event / workshop.
Organized workshops and events for IARFC Vietnam with dual objectives of strengthening brand visibility and generating potential leads.
Result
+ Successfully organized a workshop for 100+ Manulife senior insurance leaders, generating a high-quality lead pipeline. + Represented IARFC at events with organizations such as GAMA, Manulife, Cyclic... expanding brand visibility in Vietnam’s financial sector. + Organized Ambassador’s Night with 8 renowned financial experts, laying the foundation for IARFC’s community in Vietnam. + Achieved enrollment targets for IARFC Vietnam’s first training program. + Executed a study and experience trip to the U.S., generating nearly VND 100 million in revenue.
strategy & planning.
At IARFC Vietnam, I was responsible for building the strategic marketing and communication foundation that supported both branding and business growth. I developed and standardized key strategic documents such as the 7Ps Marketing framework, Product Canvas, and Annual Plan, which served as guiding tools to direct the organization’s activities.
I was directly involved in communication planning, where I created multi-channel strategies to ensure the brand message reached the right audience with consistency and impact. These plans covered social media, events and partnerships
lading page.
Developed and managed landing pages for product and event marketing campaigns, covering the end-to-end process from content planning and copy development, UX/UI design, domain acquisition and configuration, to performance tracking and optimization. Ensured landing pages were aligned with brand identity, maximized conversion potential, and supported paid advertising campaigns effectively.